{"title":"MAM","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eMAM is committed to designing safe, reliable, and innovative essentials for infants and parents. Since its founding MAM’s mission has been to make everyday baby care easier and healthier - combining function, medical insight, and modern design in every product. \u003cmeta charset=\"utf-8\"\u003eMAM’s product range includes pacifiers (soothers), baby bottles, feeding accessories, teats, cups, teething products, and sterilising and warming devices - all developed with expert input from pediatricians, dentists and design specialists.\u003cbr\u003e\u003c\/p\u003e","products":[{"product_id":"mam-soft-baby-bottle-brush","title":"MAM Soft Baby Bottle Brush","description":"\u003cp\u003eThe MAM Soft Baby Bottle Brush gently cleans bottles and teats without scratching. Extra-soft bristles adapt to different bottle shapes, while the built-in teat brush ensures a thorough clean inside. Designed to reach tricky areas, it helps prevent scratches that can trap milk and bacteria. BPA\/BPS-free, dual-use, and ideal for MAM bottles. Features an ergonomic handle and handy hanging hole.\u003cbr\u003e\u003c\/p\u003e","brand":"MAM","offers":[{"title":"Default Title","offer_id":46732226855201,"sku":"PMAM4122S","price":7.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/2370\/2817\/files\/mamimage.jpg?v=1707830584"},{"product_id":"mam-easy-start-anti-colic-baby-bottles-3-x-160ml","title":"MAM Easy Start Anti-Colic Baby Bottles 3 Pack","description":"\u003cp\u003eMAM Easy Start Self-Sterilising Anti-Colic Bottle – Making the switch between mum and MAM easy. Designed especially for newborns, the MAM Easy Start Self-Sterilising Anti-Colic Bottle helps make feeding calmer, more comfortable, and less stressful for both you and your baby. With its clever vented base that supports an even flow, this bottle reduces air intake during feeds helping to cut colic symptoms by 80%** Each bottle features a clear measuring scale and spill-proof lid so you can easily prepare even the smallest feeds with confidence. The SkinSoft slow-flow teat feels just like mum’s skin, making it the perfect choice for easing the transition from breastfeeding to bottle-feeding. \u003c\/p\u003e","brand":"MAM","offers":[{"title":"Lilac \/ 160ml","offer_id":56084011975030,"sku":"B006FFASOW-1","price":20.64,"currency_code":"GBP","in_stock":true},{"title":"Lilac \/ 260ml","offer_id":57238190981494,"sku":"PMAM6767S","price":20.64,"currency_code":"GBP","in_stock":false},{"title":"Blue \/ 160ml","offer_id":56084012007798,"sku":"B006FFASOW-2","price":20.64,"currency_code":"GBP","in_stock":false},{"title":"Blue \/ 260ml","offer_id":57238191014262,"sku":"PMAM6767S","price":20.64,"currency_code":"GBP","in_stock":false},{"title":"Beige \/ 160ml","offer_id":56084012040566,"sku":"B006FFASOW-3","price":20.64,"currency_code":"GBP","in_stock":false},{"title":"Beige \/ 260ml","offer_id":57238191047030,"sku":"PMAM6767S","price":20.64,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/2370\/2817\/files\/71wFMPEkqLL.jpg?v=1755008291"},{"product_id":"mam-easy-start-anti-colic-bottle-160-ml","title":"MAM Easy Start Anti-Colic Bottle 160 ml","description":"\u003cp\u003eEasy Start Anti-Colic Bottle - For relaxed drinking thanks to innovative anti-colic system.\u003cbr\u003eMake your everyday life and your baby's life easier with the unique MAM Easy Start bottle combination. The bottle has a ventilated base that prevents air bubbles. So the teat rhythm is natural and the baby can drink relaxed and without interruption at their own pace. The flat teat made of SkinSoft silicone is particularly soft and forms the shape of the breast when breastfeeding. It is accepted by 94% of babies.\u003cbr\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"MAM","offers":[{"title":"1 Pack","offer_id":56084195475830,"sku":"B0CP2MXKLB-1","price":7.59,"currency_code":"GBP","in_stock":true},{"title":"2 Pack","offer_id":56084195508598,"sku":"B0CP2MXKLB-2","price":7.59,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/2370\/2817\/files\/51QFSyMEahL.jpg?v=1755008902"},{"product_id":"mam-easy-start-anti-colic-baby-bottle-2-x-320-ml","title":"MAM Easy Start Anti-Colic Baby Bottle 2 x 320 ml","description":"\u003cp\u003eEasy Start anti-colic bottle in a set of 2 - for relaxed suction thanks to innovative anti-colic system. Make your everyday life and your baby's life easier with the unique MAM Easy Start bottle combination. The bottle has a ventilated base that prevents air bubbles. So the teat rhythm is natural and the baby can drink relaxed and without interruption at their own pace. The flat teat made of SkinSoft silicone is particularly soft and forms the shape of the breast when breastfeeding. It is accepted by 94% of babies.\u003c\/p\u003e","brand":"MAM","offers":[{"title":"Mint \u0026 Cotton","offer_id":56084206977398,"sku":"PMAM6316S","price":16.99,"currency_code":"GBP","in_stock":false},{"title":"Beige\/Cream","offer_id":56084207010166,"sku":"PMAM6316S","price":16.99,"currency_code":"GBP","in_stock":false},{"title":"Blue","offer_id":56084207042934,"sku":"PMAM6316S","price":16.99,"currency_code":"GBP","in_stock":false},{"title":"Lilac\/Pink","offer_id":56084207075702,"sku":"PMAM6316S","price":16.99,"currency_code":"GBP","in_stock":false},{"title":"Lilac \u0026 Sand","offer_id":56084202946934,"sku":"B0CP2RCM63","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/2370\/2817\/files\/51ZthV6SJaL.jpg?v=1755009045"},{"product_id":"mam-perfect-soothers-0-6-months-2-pack","title":"MAM Perfect Soothers | 0-6 Months | 2 Pack","description":"\u003cp\u003eMAM Perfect Soothers are optimised to reduce the risk of misaligned teeth. They are 60% thinner and four times more flexible than competitor products. A series of independent tests have shown that the thinner and more flexible the neck of the teat, the less pressure is put on baby's teeth and jaw. MAM Perfect uses a unique teat with MAM's SkinSoft silicone surface. It is so soft and feels so familiar that it is accepted by 94% of babies*. Packed in a convenient steriliser box they can be sterilised in 3 minutes in the microwave without the need for a separate steriliser.\u003c\/p\u003e","brand":"MAM","offers":[{"title":"Blue \u0026 Green","offer_id":56084293681526,"sku":"B07X2WC3Y6","price":13.99,"currency_code":"GBP","in_stock":true},{"title":"Cream \u0026 Yellow","offer_id":56084293714294,"sku":"B07X2WC3Y7","price":13.99,"currency_code":"GBP","in_stock":false},{"title":"Pink \u0026 Cream","offer_id":56084293747062,"sku":"B07X2WC3Y8","price":11.3,"currency_code":"GBP","in_stock":false},{"title":"Cream \u0026 Grey","offer_id":56084293779830,"sku":"B07X2WC3Y9","price":11.3,"currency_code":"GBP","in_stock":false},{"title":"Beige Night","offer_id":57540322165110,"sku":"PMAM6895S","price":13.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/2370\/2817\/files\/61mfNQYFlTL.jpg?v=1755010973"},{"product_id":"mam-dummy-clip","title":"MAM Dummy Clip","description":"\u003cp\u003eThe MAM Clip It is a stylish and practical soother clip designed for modern parents. Featuring an adjustable length to keep soothers off the floor and within easy reach, it attaches effortlessly to baby’s clothes with a wide, secure opening. The soft, flexible loop fits all soothers, teethers, and accessories - no scratchy velcro needed. Lightweight, durable, and available in elegant printed designs, it’s the perfect blend of function and style.\u003c\/p\u003e","brand":"MAM","offers":[{"title":"Blue","offer_id":56580413423990,"sku":"B07D1HW5V6","price":10.6,"currency_code":"GBP","in_stock":true},{"title":"Pink","offer_id":56580413456758,"sku":"B07D1HW5V7","price":7.1,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/2370\/2817\/files\/61TIIMK5QJL.jpg?v=1762161279"},{"product_id":"mam-dummy-clip-2-pack","title":"MAM Dummy Clip - 2 Pack","description":"\u003cp\u003eThe MAM Clip It is a premium, next-generation soother clip combining smart design with modern style. Featuring an adjustable length to keep soothers clean and off the floor, it’s easy to attach to baby’s clothes using the wide opening clip. The soft, flexible loop fits all soothers, teethers, and accessories - no scratchy velcro required. With its on-trend printed design and practical features, the MAM Clip It keeps baby’s soother close, clean, and always within reach.\u003c\/p\u003e","brand":"MAM","offers":[{"title":"Blue \u0026 Beige","offer_id":56580526506358,"sku":"PMAM6493S","price":10.6,"currency_code":"GBP","in_stock":true},{"title":"Red \u0026 Blue","offer_id":56580526539126,"sku":"PMAM6493S","price":10.6,"currency_code":"GBP","in_stock":false},{"title":"Beige","offer_id":56580534206838,"sku":"PMAM6494S","price":10.6,"currency_code":"GBP","in_stock":false},{"title":"Pink","offer_id":56580534239606,"sku":"PMAM6494S","price":10.6,"currency_code":"GBP","in_stock":false},{"title":"Blue","offer_id":56580534272374,"sku":"PMAM6494S","price":10.6,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/2370\/2817\/files\/61efaIR0h8L.jpg?v=1762161447"},{"product_id":"mam-skinsoft-silicone-teats","title":"MAM SkinSoft Silicone Teats","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe MAM Bottle Teats are designed to support your baby’s natural feeding development from birth. Developed with medical experts, the oval, symmetrical shape is modelled on a mother’s nipple and adapted for the low viscosity of breast milk, while also being suitable for formula. Made from patented SkinSoft™ silicone, the silky-soft surface feels familiar and is accepted by 94% of babies*, making it ideal for switching between breast and bottle. An integrated air valve helps prevent the teat from collapsing for a smooth, comfortable feed. BPA- and BPS-free, these teats should be replaced every 1–2 months for safety and hygiene.\u003c\/p\u003e","brand":"MAM","offers":[{"title":"0","offer_id":57237851865462,"sku":"PMAM6766S","price":5.86,"currency_code":"GBP","in_stock":false},{"title":"1","offer_id":57155023470966,"sku":"B000H3TNCQ-1","price":5.86,"currency_code":"GBP","in_stock":true},{"title":"2","offer_id":57155023503734,"sku":"B000H3TNCQ-2","price":5.86,"currency_code":"GBP","in_stock":false},{"title":"3","offer_id":57155023536502,"sku":"B000H3TNCQ-3","price":5.86,"currency_code":"GBP","in_stock":false},{"title":"X","offer_id":57237851898230,"sku":"PMAM6766S","price":5.86,"currency_code":"GBP","in_stock":false},{"title":"Extra soft","offer_id":57237851930998,"sku":"PMAM6766S","price":5.86,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/2370\/2817\/files\/71MdWzG-8GL.jpg?v=1770368650"},{"product_id":"mam-feel-good-glass-bottle-with-skinsoft-silicone-teat","title":"MAM Feel Good Glass Bottle with SkinSoft Silicone Teat","description":"\u003cp\u003eThe MAM Feel Good Glass Bottle range combines premium materials with thoughtful design to support a natural breastfeeding experience. Made from high-quality borosilicate glass, these bottles withstand high temperatures, allow precise temperature control and do not absorb odours, colours or flavours. They are suitable for microwave use and can be washed and sterilised at high temperatures for maximum hygiene.Each bottle features the MAM SkinSoft™ silicone teat, designed to feel like a mother’s nipple and accepted by 94% of babies*, making switching between breast and bottle easier. The ergonomic shape ensures a comfortable, secure hold, while the wide opening allows easy filling and cleaning. \u003cbr\u003e\u003c\/p\u003e","brand":"MAM","offers":[{"title":"Pink \/ 90ml - Extra Slow Flow","offer_id":57158175818102,"sku":"B0BN92JSZG-1","price":7.75,"currency_code":"GBP","in_stock":true},{"title":"Pink \/ 170ml - Slow Flow","offer_id":57158175850870,"sku":"B0BN92JSZG-2","price":7.75,"currency_code":"GBP","in_stock":false},{"title":"Pink \/ 260ml - Medium Flow","offer_id":57158175883638,"sku":"B0BN92JSZG-3","price":7.75,"currency_code":"GBP","in_stock":false},{"title":"Blue \/ 90ml - Extra Slow Flow","offer_id":57158175916406,"sku":"B0BN92JSZG-4","price":7.75,"currency_code":"GBP","in_stock":false},{"title":"Blue \/ 170ml - Slow Flow","offer_id":57158175949174,"sku":"B0BN92JSZG-5","price":7.75,"currency_code":"GBP","in_stock":false},{"title":"Blue \/ 260ml - Medium Flow","offer_id":57158175981942,"sku":"B0BN92JSZG-6","price":7.75,"currency_code":"GBP","in_stock":false},{"title":"Neutral \/ 90ml - Extra Slow Flow","offer_id":57158176014710,"sku":"B0BN92JSZG-7","price":7.75,"currency_code":"GBP","in_stock":false},{"title":"Neutral \/ 170ml - Slow Flow","offer_id":57158176047478,"sku":"B0BN92JSZG-8","price":7.75,"currency_code":"GBP","in_stock":false},{"title":"Neutral \/ 260ml - Medium Flow","offer_id":57158176080246,"sku":"B0BN92JSZG-9","price":7.75,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/2370\/2817\/files\/51Xs3NS6qBL.jpg?v=1769510796"},{"product_id":"mam-easy-start-anti-colic-bottle-small-starter-set","title":"MAM Easy Start Anti-Colic Bottle Small Starter Set","description":"\u003cdiv class=\"flex flex-col text-sm\"\u003e\n\u003carticle class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-68da4c6f-b9b8-832f-abfa-ca4c7db7763c-9\" data-testid=\"conversation-turn-174\" data-scroll-anchor=\"true\" data-turn=\"assistant\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"d589911f-0281-42d2-b276-20e2997404a4\" dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\" data-message-model-slug=\"gpt-5-2\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-start=\"0\" data-end=\"613\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eThe MAM Easy Start Anti-Colic Starter Set is ideal for newborns, providing everything you need for calmer, more comfortable feeds. The anti-colic vented base reduces air intake and helps cut colic symptoms by up to 80%, while the SkinSoft™ slow-flow teats feel like mum and are accepted by 94% of babies. Easy to use and self-sterilising in the microwave, the bottles feature clear measuring scales and spill-proof lids. This complete starter set includes bottles in multiple sizes, a Start Soother, bottle handles and accessories to support feeding from birth and help baby progress towards independent drinking.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e","brand":"MAM","offers":[{"title":"Lilac","offer_id":57237990998390,"sku":"B0CP2P196M-1","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Blue","offer_id":57237991031158,"sku":"B0CP2P196M-3","price":50.0,"currency_code":"GBP","in_stock":false},{"title":"Neutral","offer_id":57237991063926,"sku":"B0CP2P196M-2","price":50.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/2370\/2817\/files\/51Vhx1VAvnL.jpg?v=1770369258"},{"product_id":"mam-easy-start-anti-colic-bottle-large-starter-set","title":"MAM Easy Start Anti-Colic Bottle Large Starter Set","description":"\u003cp\u003eThe MAM Easy Start Self-Sterilising Anti-Colic Starter Set is designed to grow with your baby from newborn feeds to first sips. Featuring MAM’s vented base, the bottles help reduce colic in up to 80% of cases by preventing air bubbles for a calmer feed. SkinSoft™ teats, accepted by 94% of babies, provide a familiar, breast-like feel for an easy transition between breast and bottle. The set includes bottles in two sizes, plus a Start Soother, soft spout and handles to support every stage. With a clever self-sterilising design, bottles can be sterilised in the microwave in just three minutes using 20ml of water. Made from BPA- and BPS-free materials for safe everyday use.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"MAM","offers":[{"title":"Default Title","offer_id":57237996536182,"sku":"B06WP2ZG96","price":51.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/2370\/2817\/files\/61GVlh1hJzL.jpg?v=1770369281"},{"product_id":"mam-formula-dispenser","title":"MAM Formula Dispenser","description":"\u003cp\u003eThe MAM Milk Powder Box is a lightweight, practical essential for feeding on the go. With three separate compartments, it holds up to three pre-measured servings of formula, making feeds quick and fuss-free. Its clever triangular design allows powder to be poured easily into bottles without residue, while the flat, compact shape fits neatly into changing bags. Holding up to 120g, it’s easy to sterilise, dishwasher safe, and made from BPA- and BPS-free materials for safe, hygienic use.\u003cbr\u003e\u003c\/p\u003e","brand":"MAM","offers":[{"title":"Pink","offer_id":57238104899958,"sku":"B00PDT9Q7G-1","price":8.36,"currency_code":"GBP","in_stock":true},{"title":"White","offer_id":57238104965494,"sku":"B00PDT9Q7G-3","price":8.36,"currency_code":"GBP","in_stock":false},{"title":"Blue","offer_id":57238104932726,"sku":"B00PDT9Q7G-2","price":8.36,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/2370\/2817\/files\/51Hqg-eNV2L.jpg?v=1770371283"},{"product_id":"mam-easy-start-self-sterilising-anti-colic-starter-set","title":"MAM Easy Start Self Sterilising Anti Colic Starter Set","description":"\u003cp\u003eThe MAM Easy Start bottle grows with your baby thanks to interchangeable parts and an anti-colic base that supports a smooth milk flow and helps reduce colic. The soft, breast-like SkinSoft silicone teat is accepted by 94% of babies, making it easy to combine breastfeeding and bottle feeding. The set also includes orthodontic MAM Start dummies, developed with dentists for healthy jaw development. Both bottles and dummies are self-sterilising and ready to use in just 3 minutes in the microwave, with no extra equipment needed.\u003cbr\u003e\u003c\/p\u003e","brand":"MAM","offers":[{"title":"Green","offer_id":57238165913974,"sku":"B0CL6SKHN1","price":37.31,"currency_code":"GBP","in_stock":true},{"title":"Beige","offer_id":57238165946742,"sku":"B0CL6SKHN2","price":37.31,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/2370\/2817\/files\/71sSsJXKlBL.jpg?v=1770372344"},{"product_id":"mam-comfort-soothers-2-pack","title":"MAM Comfort Soothers | 2 Pack","description":"\u003cp\u003eMAM Comfort Soothers are made from one-piece, 100% high-quality silicone, they’re soft, lightweight, and gentle on delicate skin. The extra-small orthodontic teat supports natural sucking and healthy oral development. 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Developed with paediatricians, dentists, and orthodontists, the symmetrical teat supports healthy jaw and teeth development while staying securely in place. Each pack includes a self-sterilising travel case for quick microwave sterilising in just 3 minutes. 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