• 1. Browse & Buy

    You can browse our shop, compare prices and buy online from our trusted suppliers for home delivery

  • 2. Expert Advice

    Anita's expert advice helps you choose the best products for you and your baby

  • 3. Create a Wish List

    Organise all your products in one place by creating your personalised baby shopping list

  • 4. Create a Baby Registry

    Share the joy (and the cost!) with your friends and family by inviting them to buy from your list

Save sleep, time and money with Anita, The Baby Expert

As first-time parents you will face many unfamiliar decisions, but choosing the right baby products should never keep you awake at night.

Overwhelmed by choice, many new parents buy too much or end up replacing items later, once they understand what kit works best.

To save you time – and money – Anita has compiled her unparalleled insights based on more than 20 years of working with parents and babies in a series of expert video guides that cover home, nursery, travel and beyond so that you can buy right first time.

What our clients say about us

"Anita, your help and advice were invaluable. I have been recommending you to all my pregnant friends and will continue to do so!"


"You made the whole adventure into a wonderful experience rather than the colourful chaos it might have been without you!"


"We wanted to thank you, Anita, from the bottom of our hearts, for the care you put into advising us on our baby belongings so we could be ready when our world changed. We were covered for every eventuality, from the soft merino wool to keep our baby warm, to babygros and muslin clothes. I remember thinking late onenight as I breastfed "Anita gives new parents their dignity". You gave us a fighting chance to hit the ground running. Visitors remarked on how together we were. Thank you so, so much for your help and expertise Anita."


"What is quite incredible is that everything I brought through Anita when I had my first baby six years ago, from buggy to cot to playpen to sheets, are all still going, in amazing condition and will have done all 3!! Just shows if you buy quality it lasts for ever!"


"I experienced the best shopping of my life through Anita. She was incredibly knowledgeable and helpful to my daughter and to me. Thank you so much!" 

A very grateful Granny

"Anita is a nursery and all things baby-related genius."


"If I were to make a baby essential list for a new parent, I would just add Anita's name as the only item because that would be enough!" 


"Thank you soooo much Anita! I don’t know what we would do without you!!"


"Thank you, Anita, for all your candid guidance and wisdom!"


"It has been pure joy dealing with Anita. From the moment we spoke I felt calmer and more at ease with all 'mum-to-be' needs. She is a voice of reason and wise advice. Nothing is too much trouble. Not only does she have invaluable experience in what is needed but she makes the process enjoyable and fun. I would recommend her wholeheartedly to any mum-to-be." 


"I didn’t know where to start so was really relieved that Anita literally helped us with everything we needed for the baby and for me."


"You really don’t know how adored you are, Anita, and such a special part of so many parents' journeys! Such a thrill to be sharing ours with you."

Joe and Grace

Feeling overwhelmed?

In addition to Anita's video guides full of her expert insights, look out for her top tips on every page which offer an at-a-glance feature to help you buy right every time.

Compare prices

Once you have decided which products are right for you and your baby, our price comparison tool will compare prices from leading retailers, so you can buy the product you want at the very best price.

Just shopping?

Our one-stop online baby shop has all the products you need from the most well-known brands, alongside Anita's favourite finds, and allows you to buy direct from our selection of tried and trusted retailers so that you can buy with confidence every time. 

Keep track of your shopping

You'll need quite a lot of kit, so with our unique list feature, you can easily keep track of what you buy as you go or set up an additional wish list for those oh-so-tempting little extras. Simply sign up to create your own account and keep all your lists in one place.

Baby Registry

Once you've chosen your baby kit, we've made it super easy for you to turn your baby shopping list into a baby gift registry, featuring some or all of the products on your  list, so you can share the joy (and the cost!) of preparing for your newborn baby with friends and family …

Private consultations

For a truly personal experience, Anita offers private one-to-one consultations either online or in person, anywhere in the world.

There are many advantages of a private consultation. Not only will you have Anita all to yourself so you can tap into her extensive knowledge and insights, but you will also have access to her top recommended obstetricians, hospitals, maternity nurses, nannies, photographers, education consultants, interior decorators, jewellers and so much more.

It's the very easiest, enjoyable and hassle free way to shop and it will only take 2-3 hours to get all your baby kit completely sorted. A private consultation also makes a lovely gift experience for expectant parents.